As a wine country, Argentina has a lot going for it. Access to pure, clean water from the snowy Andes, a dry climate that promotes healthy vineyards, and a long history of winemaking. Most importantly for branding, it has its own signature grape varieties, the aromatic Torrontés and the deeply coloured Malbec. Significantly, they also have an active trade body, Wines of Argentina, that promotes a cohesive image of Argentinian wines around the world through public wine tastings, advertisements in wine magazines and "Twitter tastings".
Us lucky folks in Singapore now have a golden opportunity to learn more about Argentinian wines, courtesy of Wines of Argentina and the Sommelier Association of Singapore. On the 6th of June, an entire day will be dedicated to tastings for both public and trade members. More information is in the flyer below.
