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| Viognier is a specialty of Creation Wines, who were the first to grow it in Hemel-en-Aarde. This unoaked, peachy wine serves as a great aperitif. |
Which do you think would be easier? Planning a visit to a winery for wine experts or for casual wine lovers? From my experience it is planning for the casual wine lover that is more challenging. For example, wine professionals usually would not mind spending hours listening to the minutiae of vineyard treatments, fermentation techniques and oak maturation. For the casual wine lover however, visuals are important and there must be activities that allow him or her to feel involved with the wine. Knowing the target audience is a key principle of marketing, and it works when planning group outings as well.
